Google Analytics

Having a website is great for any business, but figuring out whether it's attracting new customers is more of a challenge. Google Analytics is a powerful product that tracks all kinds of information about who visits you online and how they interact with your website, including:

  • The city or country visitors are browsing from

  • How long they stay on your website

  • Which pages they visit the most

  • Where they click through from

  • What parts of your website they click on

  • The most common routes visitors take through your website from page to page

You can also filter data based on a particular day, week, month, or whatever time period you wish to look at. This can help you gauge your website's performance over time and determine whether certain changes to your marketing strategy are having the desired effect.