Ad Words

The process is simple:

  • Write your ad copy

  • Pick the keywords you'd like to target

  • Set a daily maximum budget

  • Select your campaign's start and end dates

Data from Google Analytics can help you develop a strategy for your campaign. Google Ads allows you to customize your ads to reach people in certain locations or entering certain terms into a Google search, for example. If Analytics tells you that most of your customers are from East Sydney, you can capitalize on your popularity there by advertising in that region.