SEO stands for search engine optimization. SEO is the process of taking steps to help a website or piece of content rank higher on Google. The key difference between SEO and paid advertising is that SEO involves “organic” ranking, which means you don’t pay to be in that space.
Investing in an online advertising campaign is a great way to promote your website online. You can do it with Google Ads, an online advertising tool that helps you attract people searching for products or businesses like yours.